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Inner

Crafting a UI/UX project is not just about making things look pretty. it’s about creating an intuitive and efficient experience for users.

Designer

Rebecca Smith

Category

UI/UX

Project Date

November 2023

Client

General Firm

Before diving into design, it's crucial to grasp the full scope of the project.


Crafting a compelling storyline and developing complex characters. We held multiple creative meetings to refine the plot and dialogues. Designing a futuristic setting that feels both imaginative and believable. This involved conceptualizing architecture, technology, and the overall environment.

To create a brand that truly represents Maison, we needed to dive deep into its essence. The challenge was to translate the brand’s core values and vision into a cohesive identity that resonates with its target audience.

Engaging with key stakeholders to understand Maison’s mission, vision, and unique selling points. Analyzing competitors and industry trends to identify opportunities for differentiation. Gaining a clear understanding of Maison’s target audience, their preferences, and expectations.


Display Laptop Mockup


Dark Macbook Screen


Standing Poster Mockup

Creating a successful UI/UX project is a complex but rewarding process.


The logo is the cornerstone of any brand identity. For Maison, we aimed for a design that exudes elegance and modernity. We chose a classic serif font with clean lines, adding a touch of modernity to maintain a balance between tradition and contemporary style. A sophisticated color palette featuring rich, muted tones such as deep navy, gold, and charcoal gray was selected to evoke luxury and refinement.

A strong visual identity extends beyond the logo. We developed a comprehensive visual language for Maison. A refined palette of complementary colors to enhance brand recognition and convey luxury. High-quality, aspirational imagery that captures the essence of Maison’s products and services. Elegant patterns and textures were created to be used in various brand materials, adding depth and sophistication.

Branding is an ongoing process. We continue to monitor Maison’s brand performance, gather feedback, and make adjustments as needed to ensure the brand remains relevant and resonant with its audience. The Maison branding project has been a remarkable journey, from defining the brand’s essence to crafting a timeless and sophisticated identity. By focusing on elegance, quality, and personalization, we’ve created a brand that not only stands out in the luxury market but also resonates deeply with its audience.